David Silva is a seasoned Marketing Manager with consistent record of leadership and achievement. Adept at driving growth, profitability and innovation demonstrated by over 15 years in marketing and business development. Expert in developing marketing strategies and campaigns that increase awareness and drive customer acquisition. Extensive experience with product life cycle management, product localization, and development of pricing and sales strategies to take advantage of niche markets and expand overall market presence and brand awareness.
David graduated from UC Berkeley in 1992 and quickly discovered his talent for finding solutions to complex problems. In the 1990s David repeatedly learned how a changing hardware and software environment can effect adoption of new standards and technology.
In 1996 VideoLogic developed the first dedicated 3D graphics chipsets, the PowerVR used in the Sega Dreamcast, the PC product had a much harder road. Delays in hardware and software rollouts, limited content, and lack of public awareness all presented obstacles not only for the chipset, but the industry in general. To help evangelize the technology David created 3DGaming.com. David wrote the technical and editorial articles to get things started and recruited evangelists in the growing forum community to become moderators and contribute articles. A big part of the website was a customized forum and a review form that allowed members to contribute articles. By December 1997 3DGaming averaged 50k unique hits a day!
In 1999 David became the 12th employee of InterVideo. Using his experience with OEMs David quickly helped InterVideo expand their market from one Tier 1 OEM account to 13 of the top 16 PC manufacturers in the world. InterVideo’s WinDVD product remains the market leader in software DVD playback. David moved on to bring the first software based HDTV, DVR, and real time DVD recording products to market.
In 2004 David used his skills at developing new products and technology to the development of a very different business centered on his passion for sports and his community, and provided a plan to build a modern sports and family entertainment facility that utilized new media to communicate effectively and build a strong community. In 2006 David launched MVP Arena in North San Jose. Using his understanding of new media and effective marketing techniques David was able to grow the business 160% over initial projections from industry consultants in the first year.
In March of 2007 David partnered with David Maley, owner/operator of Rollin’ Ice, to launch Striker’s Den at the Silver Creek Sportsplex. They had first talked to in 2004 about opening the facility; however, zoning and city code issues that had delayed the launch. David joined full time in March and had the first leagues started within one month. By August business was going so well a decision was made to expand Striker’s Den into another 20,000 square feet and open an events business. By January 2008 Striker’s Den had a positive cash flow. In March 2008 the new LOL Parties business officially opened hosting over 80 parties a month. In September of 2008 Striker’s Den and LOL Parties were running close to capacity and David Maley's staff took over the operations.
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